In a bold move, 4D, a renowned software company, today announces a significant shift in its strategy, abandoning its aggressive pricing approach in favour of an open source model. This radical change is designed to propel the company towards rapid growth, increased revenue, and expanded market share.
A New Era of Growth and Collaboration
According to 4D management, “Our previous pricing strategy, while intended to drive revenue, ultimately hindered our growth and alienated our loyal customer base. We listened to our customers and the developer community, and we’re now embracing a new approach that will unleash the full potential of our platform.” By embracing the open source community, 4D aims to increase its developer and customer base by over 200% within the first year, fostering a vibrant ecosystem of innovation and collaboration.
A Proven Model for Success
4D will follow the successful model of companies like EnterpriseDB, maintaining control and contributing to the project while empowering the open source community to drive growth and adoption. This approach will enable 4D to leverage its deep expertise and experience to deliver high-quality solutions, while also benefiting from the collective input and innovation of the open source community.
A Smooth Transition for Existing Customers
To ensure a seamless transition, 4D will implement this new strategy over a year-long period. All existing paying customers will be treated as premium customers, with continued access to the same products and services they rely on today. Additionally, 4D will expand its partner services and introduce new price point offerings, providing more flexibility and value to its customers.
A Rich History of Innovation
With a legacy spanning over four decades, 4D has long been regarded as a “diamond in the rough” in the world of application development. Its powerful, focused platform has enabled developers to create agile applications without requiring a complex stack. By embracing the open source community, 4D is poised to unlock its full potential, driving growth, innovation, and success for years to come.
Quote from 4D Management
“We’re excited to embark on this new chapter in 4D’s history, and we’re confident that our open source strategy will propel us towards a brighter future. We look forward to collaborating with the open source community, our customers, and our partners to shape the future of application development.”
Article by: Réneri Aubertilard – Joyeux poisson d’avril
